For first-time founders of startups
You’ve built your product, but don’t (yet) have paying customers
Your first 1,000 paying customers
A marketing course to get your startup its first 1,000 paying customers
The only way to make your product your source of income, is by selling it
It’s paying customers that can fund the lifestyle you want
To work on something creative,
where you can experiment,
explore your curiosities and
be intellectually fulfilled.
To have the flexibility
live in any city
to be there for your family
working as often and
as long as you like
You’ve made a long list of channels to try But you still have questions...
Am I marketing a product people will actually pay for?
(Even though I am pretty confident it solves a real problem)
What kind of social media content will actually get people’s attention?
(I don’t just want to copy some random influencer trends)
Do I need to share my private life as a founder?
(I want it to be authentic!)
It's overwhelming trying to figure out what social media channel will work for your startup”
(Good news (or bad)—they all work)
I also built my startup. I also marketed it. I made the mistakes
I had it easy when I worked at J.P. Morgan and at GoCardless (UK startup unicorn). What I built as a Product Manager, people inside the company used. They had no choice.
But when I started my own startup, Keybento, I had to market the product to literally the whole of the internet. I learned people don’t just buy, I needed to sell.
I made all the mistakes and learned from them. It’s what I share with you in this course, so you don’t waste months (or years) of runway trying to figure it out.
It’s not complicated. If you learn to focus on getting paying customers in your marketing, you will get them.
Allow me to show you how.
Ilona, your instructor
My philosophy
Valuable products should not fail just because the marketing did not focus on selling them
The plan
Make every product and marketing decision for one reason → get paying customers
Product: Make sure you’re a product solving a problem worth paying for
Marketing: Know what to say and what content to create so it serves you to get you paying customers
Mindset: Use your courage to bring attention to your business, not you
You're so close
Get paying customers, or you may have little choice but to go back to what you were doing before
The plan
The “Get your first 1,000 paying customers” plan
- Get on waitlist and get early-bird access when it launches
- Learn the fundamentals of product and marketing and apply the frameworks
- Get your first 1,000 paying customers
Learn to market and sell the value you've built
Get your 1,000 paying customers
Ditch ‘early-stage startup’ and call it a business
Get the option to fund your lifestyle with it, raise investment or sell
Almost there
Get on the waitlist
Drop your details below and I'll email you the moment enrolment opens.