Product-Market-Fit Sprint™ Get free resource

Get product market fit.

Withoutnecessarily changing your product Withoutit taking years Withoutlosing control of the company in the process

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For Founders and Heads of Growth

The philosophy of how we do this

We get your customers
exactly what they say they need.

  • Not what we guess they need
  • Not even what we know they actually need
  • What they say they need

    Because it’s the only thing people pay for.

Of course, we could try to sell people what we think they need, even if they don’t think it themselves. But they won’t pay for that. That’s how products stay pre-PMF.

Or we could try telling people what we think they actually need.
But that’s unsolicited advice. And they won’t pay for that either. That’s another way products stay pre-PMF.

What we’ll do on a deeper level:

We’ll position your product as the way for people to get exactly what they say they need.

Without necessarily changing your product.

The step-by-step process

  1. We’ll lay out what your product can or could do
  2. We’ll find the needs that people say they have
  3. We connect your product to what people say they need, and tell them you have it
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Investing to do this will set you up to go to market thoughtfully and strategically and to get you to product-market fit as fast as intellectually possible.

Your options

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The transformation is possible in all three tiers, the difference is in the amount of personal contact and guidance you get from me.

You’ll get assets to use right awayframeworks to use again with every new product you build

  1. The needs and problems on which to base your productthe research framework
  2. Your product position and how to articulate itthe positioning framework
  3. Your messaging bible for social media marketing contentthe messaging framework
  4. A landing page with your product position and messaging as a coherent storythe landing page framework

How does this work for products that people cannot say they need because they’re still new and unheard of?

By making the bridge, from what people know they need, to the new way they can get it (your product).

In fact, it is the only way to sell innovative, technically complex products that people have no idea they need (yet).

Free resource:

The 3 questions to ask your potential clients
to uncover a need they’d pay for

Not a non-committal desire
A need they’d pay for

In your inbox in a few seconds

Ilona
Ilona Melnychuk. B.A. Psychology, Product Manager (J.P. Morgan & GoCardless), Founder (KeyBento, B2C Marketplace)

The philosophy behind the method

At first I thought it would be manipulative to sell people what they said they needed, even if I thought they didn’t actually need it. But I’ve realised that it’s not true. It’s respectful.

People know what they need for themselves, better than anyone else does. Like you and I know what we need, better than anyone else does, and we appreciate when our needs are met as precisely as possible. And we pay for that.

Successful businesses do the same. They understand the needs of their clients and they meet them. And the more precisely they do this, the more financially successful they become.

I help you do the same.

Inspired by a classic, applied to business

The sea theme here is based on Homer’s Odyssey, and the foundation of my method:

When a sailor says he needs to get home to his family, believe him. And if he asks for your help, help him with exactly that.

Don’t be led astray by non-committal desires. They’re like mermaids: they’ll mislead and drown you. The foundation of your business is a human need, met, and you rewarded for it.

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